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On Associations

On Associations

Decisions that move members, mission, and money

Latest

The member who never really got started

May 12, 2026

By renewal, the choice to leave may already be months old.

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Stop making it easier for members to ignore you

Apr 28, 2026

AI didn't create this problem. It just made it impossible to ignore.

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If It’s Free, It Doesn’t Count

Apr 14, 2026

Associations don't have a value problem. They have a value capture problem.

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Your membership shouldn't be a coupon book

Mar 24, 2026

If the value isn't there between the big events, discounting won't fix it.

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Before You Cut Dues

Mar 10, 2026

If the value isn’t clear at full price, it won’t suddenly appear at a discount.

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On Associations

Decisions that move members, mission, and money